A Day Without Shoes encourages consumers to go without shoes on April 8th for as little as “20 minutes”. TOMS shoes founder Blake Mycoskie writes in HuffPo “We even have people participating virtually by blogging barefoot, using a One Day avatar for Twitter, or switching out their Facebook profile pic to help spread awareness”. (Oh, Awareness, that vague state of being that *must* be spread at all costs, with the low entry price of a single “Like” on a Facebook fan page. There, I’ve achieved awareness!)
In case you don’t know why giving gifts in kind (GIK) or this kind of campaign is a bad idea, here is some reading for ya.
*TOMS shoes is a for-profit shoe company founded on the premise that for every shoe bought, they donate a new pair to a vague “child-in-need”. Great marketing gimmick, otherwise it would be pretty hard to compete in the ugly-but-earth-aware shoe market. Their shoes go for $50-$80 by the way.